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Amazon, ITunes E-bay, and Teeth!
By Patrick | July 18, 2008
I was listening to Tom Peters talk about customer service, (its not just the dentistry we want to get correct), and he was talking about the ultra fast services of the modern web based commerce. It got me thinking about our cosmetic dentistry here in Swindon, and how it might compare to some of the work you see done on programs such as 10 Years Younger.
Can we match the speed of the web?
We can be pretty sharp about getting patients in and sorted…this week a phone call from a patient, his son is getting married in 12 days time, can he get his front tooth fixed. Seen yesterday, tooth prepared today, visit to our technician today, will be fitted before the wedding. This was relatively simple as it only involved a single tooth and the gums were fine.
Many of our treatments take a lot longer. Why?
Over to Swindon Cosmetic Dentist Patrick Holmes
“ We perform our treatments as quickly as we can, let’s face it no-one wants to be in a dental chair, even in a practice as elegant as ours. Over the years, by concentrating on very specific areas of dentistry, we have honed our skills and this means we have the knowledge to put a vast amount of detail into our work.
The second important reason, is that modern cosmetic dentistry should not be rushed. One famous cosmetic dentist, Denis Tarnow said ‘The bone sets the tone, but the tissue is the issue’. Okay, not exactly Shakespeare, but what Denis was saying is we need the gums to be correct for any of our work to look nice. The biological issues of cosmetic dentistry cannot be rushed.”
Photographs of cosmetic dentistry by Patrick Holmes Seven Fields Swindon Wiltshire
Please note this is NOT the final cosmetic dental work
These photographs show a tricky dental cosmetics case. The patient damaged the front tooth many years ago, and the root cannot be saved, even with a combination of of the skills of our endodontist and periodontist. These guys are skilled, but not magicians!
Now image being 18 and facing the world with no front tooth, or a denture. We are using our adhesive techniques here, and what you can see is a temporary bridge a month after the hopeless tooth was removed. We have had to adjust if to train the gums, and alter their shape from the pre-operative situation to the natural aesthetic position they are in now. We will let this mature for a further 2-3 months, before we place the final bridge.
Is it worth the effort?
When you see a patient who has previously been covering their mouth with their hand, walk into the surgery and give you a big, confident smile, you better believe it.
Now onto Amazon to order a book!
Topics: Swindon Dentist, cosmetic dentistry swindon |